This makes it difficult for creators and innovators to use their intangible assets to attract the funding they need for their ventures to scale up and grow.

However, measuring how much IP and other intangibles contribute to a business or product is not always easy. What do artists, inventors, entrepreneurs, and designers have in common? They create some of the global economy’s most valuable assets: intellectual property (IP). Looking forward discussing with you the 4x4 approach. There are some additional documents that support the use of the 4x4 matrix, such as this one, by the author himself: This piece has been on the market since 2020 and has proven itself to be very useful. The book is written by a practitioner for IP practitioners and inventors to avoid the worst of accidents, which can be recognized fairly quickly when using the 4x4 matrix. the economic success of the matter and, last but not least, how a patent attorney reacts sensibly in the various possible situations. Martin is concerned with the very important area between patent law, inventiveness and innovation, i.e. The wealth of cases he covers and the accuracy of this approach is amazing. He experienced a lot there and he systematically brought this diverse wealth of experience in working with inventive entrepreneurs and entrepreneurial inventors into a 4x4 matrix in order to evaluate innovation situations quickly and accurately. Martin is a very experienced patent attorney with 30+ years of practice under his belt. There are different dosage forms, depending on how much time someone can bring to approach the content - that's really well done. It starts with the form of the self-published work. The 4x4 Innovation Strategy by patent attorney Martin Schweiger from Singapore is an interesting, important and completely unusual book in many respects and is therefore highly recommended to be read.

Do you want to know how to avoid inevitable accidents in the collaboration between patent attorneys and entrepreneurial inventors 😃 ? Read the 4x4 book by Martin Schweiger 😎.

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